When it comes to the success of an organization, management is always the first variable of the equation. A company could either have managers or it could have leaders. The former sends a company to bankruptcy court; the latter is painstakingly hard to recruit and cultivate, but life is hard and making money is just as so.
Poor management can slaughter a company. Strong leadership puts competitors out of business.
- Marketing vs. Accounting: Tyson fighting a 70-year-old
No company ever got rich because they had a blazingly good accountant who formulated the most pristine balance sheet in town. Marketing is something that needs to be at the forefront of a company's "To Do" list.
One could even make the argument that good marketing is more important than customer service. After helping over 150 firms from all around the country and all around the world with sales and marketing, my assessment would be that the best businesses are those with good marketing. Though, think of how successful Craigslist would be if they upgraded their site and learned how to accept a card credit with making pay posters jump through metaphorical fiery hoops.
The Best Firms Don't Have Sales Teams
The best firms don't have sales teams that are toying around with useless sales tactics such as "consultative selling" or whatever is being pushed by the consulting firms these days.
- Marketing vs. Accounting: Tyson fighting a 70-year-old
No company ever got rich because they had a blazingly good accountant who formulated the most pristine balance sheet in town. Marketing is something that needs to be at the forefront of a company's "To Do" list.
One could even make the argument that good marketing is more important than customer service. After helping over 150 firms from all around the country and all around the world with sales and marketing, my assessment would be that the best businesses are those with good marketing. Though, think of how successful Craigslist would be if they upgraded their site and learned how to accept a card credit with making pay posters jump through metaphorical fiery hoops.
The Best Firms Don't Have Sales Teams
The best firms don't have sales teams that are toying around with useless sales tactics such as "consultative selling" or whatever is being pushed by the consulting firms these days.
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