9/29/2011

Marketing Advice You Should Avoid

Marketing is a form of a self-expression. An example I can give is that I do prefer Apples to PCs, but part of the reason they are the only computers used in my office and were the ones originally purchased is that someone brilliantly made the once-clunky Apple logo into something sleek and artistic.

Since a large number of people visit the site everyday, I immediately had it taken down.

- Don't outsource a drop.

Aside from clothing and fashion, I've never been too impressed with the marketing work they do abroad. You're going to hurt your business if you don't buy American when it comes to marketing. The reason is that different countries have different styles. Over the years, the marketing style has evolved since then, but it is still different than other sites in the industry. Getting your marketing redone based off of the competition's style is like winning a brand new sports car, contingent on the requirement that you never exceed the speed limit. - Learn to love marketing. You want all of your marketing done for you by either an employee or 3rd party, well "boo-hoo." If you want an absolute visionary when it comes to marketing your company, you're shelling out $250,000 at a minimum.

Come to grips with the fact that you can hire Quicken to do almost everything, but you can't expect a marketing employee to snap his or her fingers and change your company without your continuous input.


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